Privacy Policy for LeadX Media
LeadX Media LLP (“LeadX Media,” “we,” “us,” or “our”), a limited liability partnership registered in India, operates the website www.leadx.media and its branded websites (collectively, the “Website”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Website or use our B2B demand generation and lead generation services (collectively, the “Services”). We are committed to safeguarding your privacy and complying with applicable data protection laws, including the Information Technology Act, 2000 (India), the Digital Personal Data Protection Act, 2023 (India, if applicable), the General Data Protection Regulation (GDPR) for EU/UK users, and the California Consumer Privacy Act (CCPA) for US users.
By using our Website or Services, you accept the practices described in this Privacy Policy and the terms stipulated within it. If you do not agree with this Privacy Policy, please refrain from using the Website or Services. Your continued use of the Website following updates to this Privacy Policy constitutes your acceptance of those changes.
1. Information We Collect
We collect information in several ways across different points on the Website and our branded sites, acting as an agent to collect data for our partners in some cases. The information we collect includes:
1.1 Personal Information
This includes information that can identify you, such as:
- Contact Information: Name, title, company, address, telephone number, fax, email address, and industry-specific demographic data (e.g., interests relevant to subscription forms or marketing campaigns).
- Account Information: Username, password, and other credentials for users who create an account on the Website.
- Business Information: Information provided in connection with our Services, such as marketing preferences, campaign details, or event registration data.
- Payment Information: Billing details, such as credit card information, collected through secure third-party payment processors (we do not store payment information directly).
1.2 Non-Personal Information
This includes information that does not directly identify you, such as:
- Usage Data: IP addresses, browser type, device type, operating system, pages visited, and time spent on the Website, used to analyze trends, administer the Website, track user movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.
- Analytics Data: Aggregated data collected through cookies, web beacons, or similar technologies to analyze Website performance and user behavior.
- Marketing Data: Data related to your engagement with our demand generation campaigns, such as content downloads, webinar registrations, or ad interactions.
1.3 Information from Third Parties
We may receive information about you from:
- Business Partners: Data from partners involved in joint marketing campaigns or lead generation activities.
- Publicly Available Sources: Information from public databases or professional networks (e.g., LinkedIn) to enhance our lead generation services.
- Third-Party Services: Data from analytics providers, advertising networks, or other service providers integrated with our Services.
2. How We Collect Information
We collect information through:
- Direct Interactions: When you complete subscription forms, register for events, create an account, or contact us via email, phone, or the Website.
- Automated Technologies: Through cookies, web beacons, and similar technologies that track your interactions with the Website or our marketing campaigns.
- Client Agreements: Information provided as part of our B2B demand generation services, such as data collected for partners and securely passed to them or their agents for fulfillment.
- Third-Party Integrations: Data shared with us by third-party platforms or partners involved in our Services.
3. How We Use Your Information
We use your information to:
- Provide and Fulfill Services: Deliver B2B demand generation and lead generation services, including targeted advertising, content syndication, event registration, and account-based marketing (ABM), and fulfill partner requests for subscription or campaign data.
- Personalize Experiences: Customize content, recommendations, and marketing campaigns based on your preferences and interactions.
- Communicate with You: Send periodic email messages announcing additions to the Website or promoting third-party entities (with your opt-in consent), respond to inquiries, or provide service-related updates.
- Process Payments: Facilitate billing through secure third-party providers.
- Analyze and Optimize: Use analytics to understand user behavior, improve the Website, and enhance our Services.
- Comply with Legal Obligations: Meet requirements under applicable laws, such as data protection regulations in India, the EU/UK, or the US.
- Prevent Fraud and Ensure Security: Monitor and protect the Website and Services from unauthorized access or misuse.
4. Email Communications and Opt-In/Opt-Out Choices
We collect opt-in email addresses for periodic email messages, which may include:
- LeadX Media Announcements: Updates about additions or changes to the Website or Services.
- Third-Party Promotions: Promotional messages from third-party entities, sent by LeadX Media on their behalf.
You may choose to opt-in for none, one, or both types of email messages. If you opt-in to LeadX Media announcements only, your email address will not be sold, shared, or rented. For users who opt-in to third-party promotional messages, businesses may purchase the right to send mailings, but these are handled by LeadX Media, and your email address will not be released to the third party. Each email includes an unsubscribe link, allowing you to opt-out at any time, and we will immediately remove your email from the relevant list.
5. Legal Basis for Processing (GDPR)
For users in the EU/UK, we process personal data based on the following legal grounds under GDPR:
- Consent: For marketing communications, cookies, or data sharing with partners (e.g., for subscription fulfillment).
- Contractual Necessity: To fulfill obligations under client agreements or provide requested Services.
- Legitimate Interests: For purposes such as improving our Services, preventing fraud, or conducting analytics, provided your rights are not overridden.
- Legal Obligation: To comply with applicable laws or regulations.
6. How We Share Your Information
We may share your information as follows:
- Service Providers: Third-party vendors who assist with hosting, analytics, payment processing, or marketing services, bound by confidentiality and data protection agreements.
- Business Partners: Partners or their agents for subscription fulfillment or joint marketing campaigns, only with your consent or as part of our Services. For example, data collected via subscription forms is securely passed to partners for fulfillment.
- Clients: Lead data (e.g., contact details, engagement metrics) shared with clients as part of our B2B Services, as outlined in client agreements.
- Aggregated Data: General demographic data compiled and shared with partners or advertisers, not linked to any identifiable individual.
- Legal Authorities: When required by law, such as in response to a court order, subpoena, or regulatory request.
- Corporate Transactions: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity.
We do not sell your personal information to third parties for their own marketing purposes.
7. International Data Transfers
As a company based in India serving clients in the US, UK, UAE, and other regions, we may transfer your data to jurisdictions outside your country of residence, including India. We ensure compliance with applicable data protection laws using safeguards such as:
- Standard Contractual Clauses (SCCs) for EU/UK data transfers.
- Compliance with the Digital Personal Data Protection Act, 2023 (India, if applicable).
- Agreements with third-party processors to protect your data in accordance with GDPR, CCPA, or other relevant regulations.
8. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Access: Request access to the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your data, subject to legal or contractual obligations.
- Restriction: Request restriction of processing under certain conditions.
- Data Portability: Request a copy of your data in a structured, machine-readable format.
- Objection: Object to processing based on legitimate interests, including for marketing purposes.
- Withdraw Consent: Withdraw consent at any time where we rely on it for processing, without affecting prior processing.
For California residents (CCPA):
- Right to Know: Request details about the categories and specific pieces of personal information we collect, use, or share.
- Right to Delete: Request deletion of your personal information, subject to exceptions.
- Right to Opt-Out: Opt out of the “sale” of personal information (note: we do not sell personal information as defined by CCPA).
To exercise your rights, contact us at privacy@leadx.media. We will respond within the timeframes required by applicable law (e.g., 30 days for GDPR, 45 days for CCPA).
9. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. For example:
- Account data is retained while your account is active and for a reasonable period thereafter.
- Marketing data is retained until you unsubscribe or request deletion.
- Lead data shared with partners or clients is retained as per client agreements or legal requirements.
When data is no longer needed, we securely delete or anonymize it.
10. Cookies and Tracking Technologies
From time to time, we may send cookies to your device to remember information about you for later use, such as customizing pages based on your browser type or preferences. Cookies enable us to track and target your interests to enhance your experience on our Website. Some business partners (e.g., advertisers) may also use cookies on our Website, but we have no access to or control over these cookies.
You may choose not to accept cookies and still use our Website, but this may limit certain functionalities. You can manage cookie preferences through your browser settings or our cookie consent tool (if applicable). For more details, see our Cookie Policy (placeholder; create a separate Cookie Policy if needed).
11. Log Files
We use IP addresses to analyze trends, administer the Website, track user movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.
12. Security
We take every precaution to protect your information both online and offline. When you submit sensitive information (e.g., credit card numbers) via registration or order forms, it is encrypted using SSL encryption software, indicated by a locked icon in web browsers like Microsoft Edge or Google Chrome. Offline, all user information is restricted in our offices. Only employees who need the information for specific tasks (e.g., billing or customer service) have access, using password-protected systems. Our servers storing personally identifiable information are kept in a secure environment behind a locked cage. All employees are regularly updated on our security and privacy practices.
While we strive to maintain secure systems, no data transmission over the Internet can be guaranteed to be completely secure.
13. Third-Party Links
The Website may contain links to third-party websites, including publication qualification forms hosted on our partners’ sites. While we encourage our partners to adopt similar security measures, we are not responsible for their privacy practices. This Privacy Policy applies solely to information collected by LeadX Media’s Website and branded sites.
14. Newsletter
We offer a periodic newsletter to which you may subscribe by providing contact information such as name and email address. This information will not be sold, shared, or rented. You may opt-out of the newsletter at any time by clicking the unsubscribe link in the email, and we will immediately remove your name from our list.
15. Notification of Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. If we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by email and provide a choice to opt-out of the new use. We will use information in accordance with the Privacy Policy under which it was collected unless you consent to the new use. We encourage you to check this Privacy Policy periodically for updates.
16. GDPR and CCPA Compliance
For EU/UK residents, please refer to our GDPR Policy (placeholder; create a separate GDPR policy if needed) for details on how we comply with the General Data Protection Regulation (GDPR). For California residents, please refer to our CCPA Policy (placeholder; create a separate CCPA policy if needed) for details on your rights under the California Consumer Privacy Act (CCPA).
17. Contact Information
If you have questions, concerns, or wish to exercise your data protection rights, please contact:
Contact: Ashish Parekh
Email: privacy@leadx.media
Mailing Address: 303, Spring Plaza, NIBM, Pune – 411048, India
For EU/UK users, you may also contact our Data Protection Officer at dpo@leadx.media or lodge a complaint with a supervisory authority in your jurisdiction. For California residents, you may contact us to exercise your CCPA rights or file a complaint with the California Attorney General’s Office.
By using the Website or Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.
