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Comprehensive Demand Generation
LeadX.Media powers your B2B pipeline with a full suite of lead generation services. Whether it’s sparking interest with email, qualifying leads with telemarketing, or targeting high-value accounts with intent data, we deliver measurable results—plus extra leads on every campaign.
Let’s Check Our Services
Single Touch Email Campaigns
- A targeted, one-time email designed to capture the attention of fresh leads with a strong, clear call to action.
- We craft concise, compelling emails that speak directly to your prospects’ pain points.
- Using verified contact data, we ensure delivery to decision-makers’ inboxes.
- Each email includes a single, actionable next step—like downloading a resource or booking a call.
- Perfect for top-of-funnel leads, Single Touch campaigns generate quick interest and filter out engaged prospects for further nurturing.
Double Touch Email Campaigns
- A two-step email sequence that re-engages leads who didn’t convert initially, keeping them warm until they’re ready to act.
- Touch 1: An initial email introduces your solution and offers value (e.g., a case study or insight).
- Touch 2: A follow-up email, sent 3–7 days later, reinforces the message with a new angle or urgency (e.g., limited-time offer).
- We use A/B testing to optimize subject lines, content, and timing.
- Double Touch keeps your brand top-of-mind, increasing conversion rates for mid-funnel leads.
Multi Touch Email Campaigns
- A multi-step email sequence (3+ touches) that nurtures leads over time, guiding them from awareness to decision.
- Touch 1: Awareness email with a value proposition (e.g., industry report).
- Touch 2: Engagement email with deeper content (e.g., webinar invite).
- Touch 3+: Conversion emails with urgency or personalized offers, spaced 3–5 days apart.
- Automation tools track engagement and adjust timing/content dynamically.
- Multi Touch builds trust and converts complex sales cycles by staying relevant at every stage.
MQL (Marketing Qualified Leads)
- Leads showing early interest in your offerings, identified as potential fits but not yet sales-ready.
- We track engagement metrics like email opens, link clicks, or content downloads.
- Leads are nurtured with educational content (e.g., whitepapers, webinars) to build trust.
- Our team scores leads based on behavior and demographics to prioritize follow-up.
- MQLs fill your pipeline with curious, receptive prospects—primed for further qualification.
HQL (High-Quality Leads)
- Leads closer to a purchasing decision, showing stronger intent and fit for your solution.
- We combine behavioral data (e.g., multiple touchpoints) with firmographic details (e.g., company size, industry).
- Personalized outreach—like tailored emails or direct calls—moves them toward a sale.
- HQLs are validated with verified contact details and intent signals.
- HQLs save your sales team time by focusing on prospects with higher conversion potential.
SQL (Sales Qualified Leads)
- Leads ready to engage with your sales team, vetted for intent, budget, and authority.
- We qualify leads using criteria like BANT (Budget, Authority, Need, Timeline).
- Telemarketing follow-ups confirm their readiness to buy.
- SQLs are handed off with detailed profiles, including pain points and tech stack insights.
- SQLs are the gold standard—delivering prospects your team can close fast.
BANT Lead Qualification
- A framework to identify leads with Budget, Authority, Need, and Timeline—ensuring they’re worth your time.
- Budget: We verify if prospects have the funds to invest in your solution.
- Authority: We target decision-makers (e.g., C-suite, directors) using our global contact database.
- Need: Intent data reveals active research into your offerings.
- Timeline: Telemarketing calls pinpoint when they plan to act.
- BANT cuts through the noise, delivering leads that align with your sales process.
ABM (Account-Based Marketing)
- A hyper-targeted approach focusing on high-value accounts rather than broad lead pools.
- We identify key accounts based on your ideal customer profile (ICP).
- Multi-channel campaigns (email, telemarketing, LinkedIn) engage multiple stakeholders within each account.
- Content is customized to address account-specific challenges and goals.
- ABM drives bigger deals by aligning marketing and sales on your most lucrative prospects.
Appointment Generation
- Securing meetings between your sales team and qualified prospects.
- Our telemarketing team uses scripted, conversational outreach to book calls or demos.
- We target decision-makers with direct lines (80% US, 50% UK) and verified mobile numbers.
- Follow-ups ensure no opportunity slips through the cracks.
- Appointment Generation bridges marketing and sales, delivering warm handoffs that convert.
Install Base Targeting
- Leveraging prospects’ existing tech stacks to personalize outreach and upsell opportunities.
- We analyze install base data (e.g., Salesforce, Office 365, ERP systems) to identify compatible prospects.
- Emails and calls highlight how your solution integrates with their current tools.
- Campaigns target users of competitor or complementary tech for cross-sell potential.
- Install Base Targeting boosts relevance, making pitches resonate with prospects’ real-world setups.
Intent Data & Tech-Driven Targeting
- Using real-time data to find prospects actively researching your solutions.
- We tap into platforms like Bombora and G2 to track buying intent signals (e.g., searches, content consumption).
- Install base insights reveal prospects’ tech stacks (e.g., Salesforce, Office 365) for personalized pitches.
- Campaigns are timed to strike when interest peaks.
- Intent data ensures you reach leads already in-market, boosting efficiency and ROI.
Webinar Registrations
- Generating sign-ups for webinars to engage prospects with live or on-demand content.
- We promote webinars with targeted email blasts and telemarketing follow-ups.
- Invites highlight session value (e.g., industry trends, solutions to pain points).
- Post-event nurturing converts attendees into MQLs or HQLs.
- Webinars build credibility and capture engaged leads for further outreach.
Content Syndication
- Distributing your content to targeted B2B audiences to generate leads.
- We syndicate whitepapers, eBooks, or reports via trusted networks to niche industries.
- Leads are captured when prospects download your content.
- Follow-up campaigns nurture these MQLs into deeper engagement.
- Content Syndication offers value upfront, building trust and filling your pipeline.
LinkedIn Outreach
- Targeting decision-makers on LinkedIn to expand your reach and generate leads.
- We send personalized InMail and connection requests to your ICP.
- Content (e.g., articles, offers) is shared to spark interest.
- Follow-ups transition leads to email or telemarketing channels.
- LinkedIn taps into a professional network where B2B buyers are active and receptive.
Lookalike Audience Targeting
- Finding new prospects who match your best customers’ profiles.
- We analyze your top clients’ data (e.g., firmographics, behavior) to build lookalike models.
- Multi-channel campaigns (email, telemarketing) target these high-potential matches.
- Continuous refinement ensures accuracy and scale.
- Lookalike targeting replicates your successes, scaling lead gen efficiently.
Why Our Services Work
Why LeadX.Media Succeeds
Unmatched Scale
Millions of verified contacts across 180+ countries.
Precision Targeting
Intent data, tech insights, and ABM hit the mark.
Proven Results
Qualified leads that close faster, every time.
Over-Delivery
20% extra email leads, 5% extra telemarketing leads—standard.
On-Time Delivery
A critical factor impacting customer satisfaction, loyalty, and brand perception
